Search Engine Marketing, often abbreviated as SEM, is a broad term encompassing various strategies used to increase a website’s visibility in search engine results pages (SERPs). It primarily involves two key components: Search Engine Optimization (SEO) and Paid Advertising. Search Engine Optimization (SEO): This aspect focuses on optimizing your website’s content and structure to rank higher organically in search engine results. It involves techniques such as keyword research, on-page optimization, link building, and technical optimizations to improve visibility and drive organic traffic. Paid Advertising: Paid advertising, commonly referred to as Pay-Per-Click (PPC) advertising, allows businesses to bid on keywords relevant to their products or services and display ads prominently in search engine results. Platforms like Google Ads and Bing Ads offer robust tools for creating and managing PPC campaigns, targeting specific demographics, and tracking performance metrics.