Towards Teamwork: Creating a Collaborative Culture in Your Real Estate Brokerage

It’s a well-known fact that real estate is one of the most competitive industries. Realtors are always giving their 110% to stay ahead of everyone. They always keep an eye on their competitors and try to get listings and buyers before their nemesis does. This competitive spirit is something we sometimes see among the Realtors of a real estate brokerage, too. But here’s something you might not know – too much competition among your team of Realtors might work against the favour of your brokerage. Yes, overly competitive Realtors are always trying to one-up each other instead of trying to provide the best service to clients. This can negatively impact the culture, reputation, and ultimately, the bottom line of your brokerage.