In the sales process, understanding the difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) is essential for improving your sales funnel metrics. MQLs represent potential customers who show interest through initial interactions, while SQLs are leads ready for direct sales contact. This blog, featuring insights from WeProspect.co, explores how MQLs and SQLs impact your funnel, their role at different stages, and strategies to optimize them. By aligning your sales and marketing teams, using lead scoring, nurturing leads, and analyzing data, WeProspect.co helps increase conversions and drive overall sales growth.