LinkedIn Analytics offers valuable insights for both individuals and businesses using the platform. The sources revealed that 79% of B2B marketers trust LinkedIn to be a significant source for lead generation and that it is used by 97% of B2B marketers to drive content marketing strategy. The specialty of LinkedIn is that it has a goldmine, not just the job recruitment network, sales, leads, and branding for big and small enterprises. However, a B2B marketing campaign requires extra efforts to opt for a data-driven approach derived from LinkedIn analytics instead of guesswork.

LinkedIn Analytics offers valuable insights for both individuals and businesses using the platform. The sources revealed that 79% of B2B marketers trust LinkedIn to be a significant source for lead generation and that it is used by 97% of B2B marketers to drive content marketing strategy. The specialty of LinkedIn is that it has a goldmine, not just the job recruitment network, sales, leads, and branding for big and small enterprises. However, a B2B marketing campaign requires extra efforts to opt for a data-driven approach derived from LinkedIn analytics instead of guesswork.