Building links is a key SEO tactic that improves a website’s authority and ranking in search engines. Backlinks serve as endorsements from other sites, showing search engines that your content is trustworthy. Effective link-building can boost search rankings, increase traffic, and build authority. By creating valuable content, reaching out to other webmasters, and fixing broken links, you can secure high-quality backlinks from reputable sources, enhancing your website’s performance and visibility.