How to personalize your content while avoiding the pitfall of clickbaiting

Content personalization is the way to go for B2B marketers. You may have heard this aphorism bandied around with statistics about short attention spans on the internet. This has caused most B2B content marketers to “personalize” their messaging with catchy headlines or slogans tacked on impressive graphics.

With B2B marketing increasingly overlapping with B2C-related parameters, marketers are dabbling with clickbait to get that all-important response. However, a point often overlooked is that a good click-through rate and the number of likes is only half the battle won in B2B marketing.

How to personalize your content while avoiding the pitfall of clickbaiting

Content personalization is the way to go for B2B marketers. You may have heard this aphorism bandied around with statistics about short attention spans on the internet. This has caused most B2B content marketers to “personalize” their messaging with catchy headlines or slogans tacked on impressive graphics.

With B2B marketing increasingly overlapping with B2C-related parameters, marketers are dabbling with clickbait to get that all-important response. However, a point often overlooked is that a good click-through rate and the number of likes is only half the battle won in B2B marketing.