How to Go Viral: Understanding the Types of Viral Marketing
Viral marketing is about creating content that spreads rapidly, leveraging the power of social sharing. It includes emotional appeals, buzz-worthy events, incentivized shares, and sometimes, unexpected viral hits. The strategy aims to achieve widespread visibility quickly. However, viral marketing is unpredictable; what resonates and spreads widely can vary, making it challenging to replicate success. The approach can also backfire if the content is misunderstood or generates negative attention.