How do real-time analytics in SAP S/4HANA SD benefit businesses?

Real-time analytics in SAP S/4HANA SD allow firms to track and analyze sales performance in real time. SAP HANA's in-memory computing capacity enables enterprises to generate rapid insights into sales patterns, customer behavior, and income streams. SAP Fiori apps, for example, provide interactive dashboards and visualizations, making complicated data simple to understand and act on. These analytics enable firms to find upselling opportunities, forecast demand, and overcome sales pipeline bottlenecks. Real-time analytics help to make better strategic decisions, resolve issues faster, and improve overall sales and distribution processes.