Google’s Ranking Factors: A Comprehensive Guide for 2024

Google’s algorithm for ranking webpages hinges on various factors that are continuously updated to enhance user experience. Among these, content relevance, quality, intent matching, keyword optimization, authority, trustworthiness, user experience (UX), context, backlink quality, page loading speed, content freshness, structured data, security (HTTPS), and mobile friendliness stand out as pivotal.