Author: FCDGuy23

Are you losing leads due to a lack of personalization in your account-based marketing (ABM) campaign? ABM works best when complemented with techniques that build your relationship capital. With the... Read More

Avisitor lands on your website and browses through your portfolio and case studies. At this point can you determine the visitor’s intention? More importantly can you engage according to the visitor’s... Read More

Generative AI (GenAI) is currently making waves in the B2B marketing domain. However, most marketers are still in the experimentation phase as they try to figure out the best ways... Read More

B2B marketers have had to reconsider their strategies amid an increasingly complex compliance landscape. With stringent privacy policies and user consent requirements, marketers are looking for alternatives to the ubiquitous... Read More

Asurvey by Gartner found that chief marketing officers (CMOs) are struggling to maintain an equilibrium between the use of AI in marketing and maximizing returns on existing technology. With a... Read More

What is your preferred channel to implement go-to-market strategies? In the recent past, email and content marketing were the favored means for B2B marketers to drive revenues. A report by Wpromote... Read More

You diligently follow all steps of your account-based marketing (ABM) campaign. However, it may seem like all your efforts come to naught when it comes to converting leads into sales. Give... Read More

An audience numbering more than 900 million in 2023, representing a year-on-year increase of over 11%. That’s the power of LinkedIn. For B2B marketers, LinkedIn is the holy grail for... Read More

Content personalization is the way to go for B2B marketers. You may have heard this aphorism bandied around with statistics about short attention spans on the internet. This has caused... Read More

Artificial intelligence (AI) is much more than just a passing trend in the B2B environment. Industry leaders today are looking at AI as more of an enabler for their marketing... Read More