Are you making the most of AI marketing tools in your B2B campaigns?

Asurvey by Gartner found that chief marketing officers (CMOs) are struggling to maintain an equilibrium between the use of AI in marketing and maximizing returns on existing technology. With a better safe than sorry mindset, martech use has dropped by 33% in B2B marketing campaigns this year. This has created risk in terms of process automation and a disconnect between the marketing AI stack and overall business goals.

Are you making the most of AI marketing tools in your B2B campaigns?

Asurvey by Gartner found that chief marketing officers (CMOs) are struggling to maintain an equilibrium between the use of AI in marketing and maximizing returns on existing technology. With a better safe than sorry mindset, martech use has dropped by 33% in B2B marketing campaigns this year. This has created risk in terms of process automation and a disconnect between the marketing AI stack and overall business goals.