5 Tips to Get Your B2B Social Media Marketing Campaign Rolling

What is your preferred channel to implement go-to-market strategies? In the recent past, email and content marketing were the favored means for B2B marketers to drive revenues.

A report by Wpromote and Ascend2, however, reveals a different trend. With a younger B2B buyer demographic, social media has emerged as the platform of choice for marketers this year. In fact, 60% of B2B marketers from the US said that networking websites were most effective in generating growth and revenue in 2023.

More B2B decision-makers are engaging with their vendors on social media throughout the buyer’s journey across the funnel. LinkedIn still reigns supreme as the platform of choice for initiating discussions.

5 Tips to Get Your B2B Social Media Marketing Campaign Rolling

What is your preferred channel to implement go-to-market strategies? In the recent past, email and content marketing were the favored means for B2B marketers to drive revenues.

A report by Wpromote and Ascend2, however, reveals a different trend. With a younger B2B buyer demographic, social media has emerged as the platform of choice for marketers this year. In fact, 60% of B2B marketers from the US said that networking websites were most effective in generating growth and revenue in 2023.

More B2B decision-makers are engaging with their vendors on social media throughout the buyer’s journey across the funnel. LinkedIn still reigns supreme as the platform of choice for initiating discussions.